Arsel's Portfolio

Website REDESIGN

ONEGO BIO

Redesigned the Onego Bio website to better reflect their position as an innovative biotech company. Focused on clear, structured layouts that balance storytelling with visual clarity. Integrated custom line animations and graphic elements to echo the company’s scientific process and bring subtle motion to the user experience. Built on Squarespace with custom code for a smooth, modern feel across desktop and mobile. The result is a clean, engaging site that communicates Onego’s mission with confidence and simplicity.

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Brand Identity &
Squarespace website

Velocity
Bar & kitchen

I designed the brand identity and built the website for Velocity Bar + Kitchen, creating a bold, cohesive experience that captures the energy of the venue. The project focused on developing a strong visual system and a clean, intuitive site structure that highlights the menu, events, and location while remaining easy to navigate across devices. The result is a modern, well-balanced digital presence that feels authentic to the brand and supports both everyday guests and event-driven traffic.

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WEBSITE DEVELOPMENT

Newman studios

I designed and developed the full website for Newman Studios, a creative studio working with founders, brands, and agencies. The goal was to create a bold, minimal site that showcases their work and clearly communicates what they do.The site features strong typography, a clean layout, and focused messaging that walks visitors through the studio’s approach, past projects, and services. Everything was built to feel confident, intentional, and aligned with the brand’s visual identity.

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Website Development

MATCHBOX

I designed and built the new website for Matchbox Restaurants, creating a modern, easy-to-navigate experience that highlights their menu, locations, and brand story. The project included refining the visual style, improving the layout for mobile users, and developing a clear structure that makes it simple for guests to find what they need. The result is a fresh, polished site that feels true to the brand and supports their growing customer base.

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Website

Ruamar

Ruamar is an elegantly designed website that serves as a portal to Portugal’s vibrant culture, community, and hidden treasures. It offers a comprehensive guide to unique outings, immersive workshops, thrilling adventures, and exceptional workspaces that capture the essence of Portuguese life. The website curates experiences that showcase the best of Portugal’s food, culture, and unexplored gems, making Ruamar the go-to concierge for those looking to dive deep into authentic Portuguese experiences. Whether visitors are in search of an adventure, eager to learn through engaging workshops, or simply want to work in inspiring locales, Ruamar connects them to the heart of Portugal’s rich heritage and contemporary lifestyle.

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Website Development

AUSTIN GRILL

I designed the brand identity and built the website for Austin Grill, shaping a vibrant, welcoming digital experience that communicates the spirit of this modern Tex-Mex restaurant. The project involved crafting a cohesive visual language, clarifying the menu and events content, and optimizing the site layout for ease of use across devices. The result is a fresh, engaging online presence that reflects the restaurant’s warm hospitality and flavorful offerings while making it simple for guests to explore menus, specials, and reservations.

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Holistic Website

The Calm Collective

The Calm Collective website is a comprehensive platform dedicated to holistic wellness, providing users with resources and information to achieve physical, mental, and spiritual balance. Our user-friendly interface allows clients to explore various wellness services, read insightful articles, and book personalized consultations. Additionally, The Calm Collective organizes immersive retreats that offer rejuvenating experiences, combining mindfulness practices, yoga, and nature-based activities. This project aims to foster a community of well-being and support, helping individuals embark on their journey to holistic health.

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Training Platform

Pole movement

An online pole dance training platform offering on-demand classes, structured programs, and downloadable resources. I worked on the full site’s design, development and functionality to create a smooth, user-friendly experience that reflects the brand’s bold, modern style and supports a growing global community.

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LANDING PAGE

ALCHEMYCA

I designed a clean and engaging landing page for Alchemyca Biotech, showing their innovative waste-to-value technology and mission to drive the bioeconomy. The page highlights their transformation of anaerobic digesters into platforms for carbon-negative fuel and chemical production, with great navigation and responsive design to effectively communicate their impact.

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Website Management

Thompson Restaurants

As the Website Manager for Thompson Restaurants, I oversee the digital presence of all 14 restaurant locations. My role involves designing, developing, and maintaining responsive and user-friendly websites tailored to each restaurant's unique brand. I regularly update content, including menus and promotions, ensuring it reflects the latest offerings and events. Additionally, I implement SEO best practices and monitor website performance to enhance visibility and user engagement. This ensures each restaurant’s individuality is highlighted while maintaining a cohesive brand strategy for Thompson Restaurants as a whole.

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Law Website

Schwalbach
law group

I had the privilege of designing and developing a custom Squarespace website for Schwalbach Law Group, a leading legal agency specializing in family law and personal injury. The goal was to create a professional, client-centric online presence that reflected their expertise while making legal services more approachable for their clients.
We created and launched a professional Squarespace website showing their expertise and services with a clean, user-friendly layout. The site is mobile-responsive, SEO-optimized, and includes features like attorney profiles, practice areas, and contact forms. The result is a modern and professional website that has increased client inquiries and leveled up the firm's credibility.

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WEBSITE UPGRADE

ACROBAT PRODUCTIONS

Redesigned the website for Acrobat Productions to create a modern, visually captivating presence online. The updated site shows their portfolio and services with an intuitive layout, dynamic visuals, and mobile-responsive functionality. Great navigation and optimized performance make an amazing user experience, reflecting the creativity and professionalism of their brand.

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Portfolio Website

Eric Foster ^{Cinematographer}

Developed a dynamic portfolio website on Squarespace showcasing the cinematic prowess of Eric Foster, a skilled cinematographer. Through captivating visuals and harmonious navigation, the site effectively highlights the client's expertise, past projects, and unique style. Optimized for a stunning user experience across all devices, the website serves as a compelling showcase of the client's talents and credentials in the film industry.

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Landing page

P3Films

P3 Films is a sleek and effective landing page on Squarespace. This project entailed strategic design, dynamic interface, and the integration of call-to-action elements. Optimized for desktop, tablet and mobile, the page serves as a powerful tool for converting visitors into customers.

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Website

Metropolis media group

Metropolis Media Group's website stands as a testament to the company's commitment to innovation in digital media. With a focus on professional design and user-centric interactivity, it offers visitors a streamlined experience through its use of advanced animations and interactive elements. The website serves as a showcase for the company's expertise in delivering sophisticated media solutions, designed to engage and inform the audience efficiently.

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Website redesign

objektiv press redesign

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